10.6 C
New York
Sunday, December 3, 2023

Jet Setters and Tradition Capitals: Expedia Reveals 2023 Journey Tendencies

By Expedia Group, on November 17, 2022

For the primary time, Expedia Group unveiled a complete view of traveller tendencies throughout Expedia® and the broader journey business in 2023. Sourced from the corporate’s first-party information, and from customized analysis of hundreds of travellers and business professionals throughout 17 nations, these prime journey tendencies show there is no such thing as a “one-size-fits-all” journey in 2023.[i] As an alternative, these tendencies level to a yr outlined by the “no-normal.”

“Once we take a look at the Expedia information, we see an in depth and strong image of journey into 2023,” mentioned Jon Gieselman, president, Expedia Manufacturers. “We’re seeing a surge in journeys to tradition capitals and TV exhibits affect tourism — not a brand new regular however individuals branching out to sudden tendencies in what we’re calling the ‘no regular.”

Sudden Journey Tendencies in 2023:


Reserving a visit after binging a well-liked new collection will develop into critical enterprise in 2023. Expedia analysis confirms that streamed films and TV exhibits have influenced Singaporeans’ journey resolution making, with 35% admitting that the affect had elevated within the final 12 months.

  • Almost 1 in 4 (23%) say that watching a collection or film is more than likely to pique their curiosity in travelling to that vacation spot – greater than social media influencers (16%).
  • In Singapore, greater than three-quarter (76%) of travellers thought of visiting a vacation spot after seeing it on a present or film on a streaming platform, and 1 in 2 really made a reserving.  
  • Reveals or films which can be set in outside locations with mind-blowing panorama (41 p.c) and seashore vacation spot (40 p.c) had been discovered to influence Singaporeans’ journey vacation spot selections probably the most.
  • Unsurprisingly, Japan (40%) and South Korea (39%) are the highest two locations Singaporeans take into account visiting with the affect of widespread Asian collection and films featured within the scenic locations.

Tradition Capitals

Nationwide parks and rural retreats had huge moments the previous two years. Now, it’s time for cities to see a comeback. Primarily based on traveller demand, many of the locations seeing the biggest will increase are all culture-rich cities the place artwork and tradition festivities are getting again to full swing. Take a look at the Edinburgh Fringe in Scotland, get soaked on the Songkran water-fights in Bangkok or drink within the cherry blossoms in Tokyo. In 2023, tradition capitals are calling:[1]

  • Edinburgh, Scotland​
  • Lisbon, Portugal​
  • Tokyo, Japan​
  • Dublin, Eire​
  • New York, USA​
  • Sydney, Australia​
  • Dubai, UAE​
  • Montreal, Canada​
  • Munich, Germany​
  • Bangkok, Thailand

With Singapore travellers drawing inspiration from their favorite streamed content material, tradition capitals that function the backdrop of widespread streamed TV exhibits and films prime the record of widespread locations Singaporeans are wanting in direction of for journey in 2023.

Prime 10 Well-liked Locations for Journey in 2023[2]

  1. Bangkok, Thailand
  2. Tokyo, Japan
  3. Seoul, South Korea
  4. Bali, Indonesia  
  5. Maldives
  6. Hokkaido, Japan
  7. Phuket, Thailand
  8. London, United Kingdom
  9. Paris, France
  10. Johor, Malaysia

For travellers wanting past the small screens for inspiration, take into account the next trending locations for travels in 2023:

Prime 10 Trending Locations for Singapore Travellers[3]

  1. Da Nang, Vietnam
  2. Pahang, Malaysia
  3. Lucerne, Switzerland
  4. Langkawi, Malaysia
  5. Brisbane, Australia
  6. Perth, Australia
  7. Hanoi, Vietnam
  8. Krabi, Thailand
  9. Busan, South Korea
  10. Jeju Island, South Korea

An optimistic business pushes ahead

For the primary time, the 2023 journey tendencies are being launched concurrently insights from business professionals, from airways to lodges to trip rental hosts and extra. In a tailor-made report for journey companions, Expedia Group reveals the ways in which the pandemic perpetually modified journey. The analysis exhibits the very best ranges of optimism since 2020. Most professionals anticipate leisure (71%) and enterprise (70%) journey to return to pre-2020 ranges inside two years. Whereas travellers on the lookout for a change of surroundings stored the business afloat through the pandemic, all eyes are on the return of worldwide and enterprise journey. In reality, greater than half (51%) within the business say enterprise is their organisation’s highest precedence in 2023. 

One other perception from business professionals exhibits travellers are selecting choices aligned with their private values similar to sustainability, inclusivity, and accessibility. Most journey companies (60%) made modifications within the final yr to make sure their companies are inclusive and accessible. In reality, sustainability is tied with advertising as the very best space of funding for 2023, with one in 5 business professionals saying they plan to put money into sustainability subsequent yr.

For the complete business report on insights and actions for journey companions, obtain the Traveller Worth Index 2023.

For the complete client report on The No-Regular; Sudden Journey Tendencies in 2023, go to right here.

[1] Primarily based on world lodging demand and curiosity on Expedia, evaluating information for journey spanning 2021 – 2023 to establish the fastest-growing locations as of 30 September 2022. 

[2]Primarily based on lodging curiosity on expedia.com.sg with a view to establish prime searched locations for journey in 2023 as of 30 September 2022.

[3] Primarily based on lodging demand on expedia.com.sg, evaluating information for journey spanning in 2022 and 202z with a view to establish the fastest-growing locations as of 30 September 2022.

[i] Methodology  

The No-Regular examine was carried out on behalf of Expedia Manufacturers (Expedia, Inns.com, Vrbo & Wotif) by OnePoll, a world strategic analysis agency. The survey was carried out on-line from September 22 – October 14, 2022, throughout North and South America, Europe, and Asia-Pacific utilizing an amalgamated group of best-in-class panels. The examine was carried out amongst 24,000 respondents throughout 17 nations, amongst adults who’re planning home or worldwide journey within the subsequent 36 months.     

The Traveler Worth Index (client) analysis was carried out by Wakefield Analysis amongst 11,000 nationally consultant adults ages 18+ in eleven markets (Australia, Brazil, Canada, France, Germany, Japan, Mexico, South Africa, South Korea, the UK, and the US) in June-July 2022, utilizing an e-mail invitation and a web based survey. The info was weighted to make sure dependable and correct illustration. The general margin of error for this examine is +/-.93 on the total degree and +/-3.1 in every market, at 95% confidence.

The Traveler Worth Index (business skilled) analysis was carried out by Wakefield Analysis amongst 100 journey professionals every in 11 markets (Australia, Brazil, Canada, France, Germany, Japan, Mexico, South Africa, South Korea, the UK, and the US) in June-July 2022, utilizing an e-mail invitation and a web based survey. Outcomes of any pattern are topic to sampling variation. The magnitude of the variation is measurable and is affected by the variety of interviews and the extent of the odds expressing the outcomes. For the interviews carried out on this specific examine, the probabilities are 95 in 100 {that a} survey consequence doesn’t differ, plus or minus, by greater than 3.0 proportion factors for the overall 1,100 respondents, and 9.8 proportion factors for the 100 respondents in every nation, from the consequence that may be obtained if interviews had been carried out with all individuals within the universe represented by the pattern.

Related Articles


Please enter your comment!
Please enter your name here

Latest Articles