The 2023 Solo Traveler Reader Survey outcomes are in! We obtained a complete of two,337 responses to our eleventh annual survey of solo vacationers. For a website our measurement, that is an enormous quantity and vital sufficient for the journey trade to take a look at the outcomes and take notice!
Solo vacationers are an essential and rising section of the journey market.
Our thanks go to all readers and a particular because of those that took the survey. We additionally need to acknowledge and thank Abroad Journey Journey for his or her help of the survey and their long-term help of Solo Traveler.
We’re a small staff of three at Solo Traveler and we’ve to make use of our time correctly. Together with your enter, we will. And whereas we might make modifications to what we ship, our targets stay the identical. We purpose to serve solo vacationers with:
- Inspiration
- Data
- Advocacy
We attempt to be sure that each choice we make, each publish we publish, and each mission we tackle serves no less than one in every of these priorities.
Listed below are a few of the outcomes.
Who Participated within the Survey?
The demographics of the respondents to our survey don’t replicate the overall readership of Solo Traveler. This chart reveals the distinction between the make-up of our readership and respondents to this yr’s survey.
On account of modifications in the way in which that Google offers analytics, we now not have entry to up-to-date age and gender knowledge for our readers. Nonetheless, there’s little or no change on this over a yr, so we’ve offered 2022 numbers within the chart above.
Why and How You Journey
Whereas there was some change within the numbers from 2022, this yr’s survey of solo vacationers reveals that the explanations for touring alone stay the identical and in the identical order. From desirous to see the world and do what you need, if you need, with out ready for others to having completely different pursuits from your pals or desirous to journey greater than your associate, you selected to journey alone and by yourself phrases.
Reader Survey Outcomes Present Solo Vacationers Are Adventurous
Whereas many individuals concentrate on metropolis locations, the suggestions we obtain from solo vacationers yr over yr in our Reader Survey outcomes is that they search for nice nature and journey experiences greater than city ones.
Virtually double the variety of folks over 55–40%– included Journey/Nature journey as a selection of journey kinds whereas solely 21% included city journey. Individuals may point out multiple model on the query.
By comparability, these underneath 55 indicated that they do extra of each. 54% of respondents underneath 55 mentioned that they traveled to Journey/Nature locations and, on the similar time, 37% mentioned they traveled to city locations.
Maybe these over 55 have seen it, completed it in relation to cities whereas these underneath 55 are keen to absorb each sort of alternative journey affords.
61% In Our Survey of Solo Vacationers Go for Two Weeks or Extra
You journey usually and for good chunks of time! Over 60% of you instructed us that the length of your solo journeys is mostly two weeks or extra. Greater than half of you’re planning to take two or extra journeys within the coming yr.
You additionally spent extra in 2023. Solely 13% of you spent underneath $1000.00 (excluding airfare) on a one-week journey, whereas there was a 67% enhance within the variety of solo vacationers spending $3000.00-$4000.00 and an 80% enhance within the quantity spending greater than $4000.00.
When it comes to the place you are headed subsequent, the large winner was Europe. For the primary time, america was the second hottest vacation spot, adopted by Southeast Asia. On condition that 66% of respondents had been American, this doubtless signifies that a lot of you’ll be doing no less than some home journey in 2024.
Reader Survey Outcomes Yield an Attention-grabbing Discovering
That is the place issues get actually attention-grabbing! The survey of solo vacationers discovered that whereas 68% of respondents determine themselves as unbiased vacationers, 89% indicated that they like to hitch excursions some, or the entire time. Journey firms, as I am certain you’ve got learn within the media, additionally report back to us a considerable enhance in demand for solo spots on their excursions and cruises.
34% of respondents report that they take excursions due to the worth for cash and 80% say that worth influences which firm they select. Importantly, 75% select the journey firm primarily based on whether or not they cost a single complement. It is a big change from the previous when single dietary supplements, which routinely triggered solo vacationers to must pay as a lot as or greater than a pair, made these journeys out of attain for a lot of. This tells us that the journey trade has developed to cater to solo vacationers. After 14 years of advocating for and supporting this modification, we could not be happier to listen to this.
To see a few of the firms that deal with solo vacationers effectively, charging between zero and 20% single dietary supplements, see our present checklist of Excursions for Solo Vacationers or enroll right here to obtain it by e mail when it is up to date every month.
Along with the Reader Survey outcomes, yow will discover extra data, trade analysis, and traits on our Solo Journey Statistics and Knowledge web page.
Final up to date: eighth November, 2023