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Thailand promotes ‘Isan’ by way of overland journey at CITM 2023

Bangkok, 20 November 2023 – The Tourism Authority of Thailand (TAT)’s participation on the China Worldwide Journey Mart (CITM) 2023, which passed off from 17-19 November in Kunming, underlined overland journey by way of caravan and the Kunming-Vientiane bullet trains for Chinese language vacationers to come back and discover the massive and culturally various Northeastern or ‘Isan’ area of Thailand.

Thailand promotes ‘Isan’ via overland travel at CITM 2023

Ms. Sudawan Wangsuphakijkosol, Minister of Tourism and Sports activities, mentioned “Being held in November, the CITM 2023 presents the right timing for us to remind Chinese language vacationers that they’ll go to Thailand with out a visa till the top of subsequent February. And, as China’s largest journey commerce present, the occasion affords an awesome alternative for Thai sellers to strengthen enterprise with their Chinese language companions.”

The Minister formally opened the Thailand Stand along with Ms. Bhavivarn Noraphallop, Consul-Normal of Thailand to Kunming, Ms. Thapanee Kiatphaibool, TAT Governor, and Mr. Chattan Kunjara Na Ayudhya, TAT Deputy Governor for Worldwide Advertising and marketing – Asia and the South Pacific. Additionally current on the occasion had been representatives from Kunming-based tour operators selling overland journey to Thailand by way of caravan and the Kunming-Vientiane bullet trains.

Thailand promotes ‘Isan’ via overland travel at CITM 2023

Ms. Thapanee Kiatphaibool, TAT Governor, mentioned “We have now observed a significant change in Chinese language vacationers’ behaviour and journey developments post-COVID-19 from mass tourism to skilled tourism. That is particularly so among the many Millennials and Younger Era, who’re in seek for high quality tourism services and products that cater to their completely different existence. As such, our participation on the CITM 2023 presents the Kunming-Vientiane bullet trains as new journey choices for Chinese language vacationers to come back and uncover their very own wonderful ‘Isan’ tales.”

By way of the Kunming-Vientiane bullet trains, Chinese language vacationers can enter Thailand at Nong Khai, a border city on the financial institution of the Mekong River in Thailand’s Isan area.

Therefore, the Thailand Stand on the CITM 2023 illustrated the uniquely enjoyable and vibrant character of Isan. In addition to vibrant Isan decorations and shows, guests had been handled to DIY workshops on vibrant ‘tung’ (flag) making strategies and bag decorations in addition to Thai therapeutic massage and portrait portray.

Becoming a member of TAT on the Thailand Stand had been 20 Thai tourism companies comprising tour operators, motels and resorts, vacationer points of interest, hospitals and medical tourism, and airways.

TAT is selling Thailand within the Chinese language market below the long-standing Wonderful Thailand branding with the present ‘You Taiguo Yue Wan Yue Kaixin’ tagline in Chinese language language, which accurately means ‘The extra one travels to Thailand, the extra enjoyable they get pleasure from.’

Ms. Thapanee added “For 2024, we’ll proceed with the ‘4 Mores’ technique; particularly, Extra Alliances, Extra Areas, Extra Nationwide, and Extra Agile, by specializing in prosperous travellers in segments like digital nomads, environmentally acutely aware vacationers, and younger enterprise entrepreneurs.”

Statistics from 1 January to 9 November 2023, confirmed that Thailand recorded 2,866,212 Chinese language customer arrivals.

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